About

Building the infrastructure layer for the agentic web.

The way products get discovered is changing. AI agents are the new gatekeepers. We're building the tools to help businesses thrive in this new reality.

The Origin Story

We noticed something that analytics dashboards couldn't see: AI agents were visiting websites thousands of times a day — evaluating products, comparing features, and making recommendations to millions of users. But businesses had no idea this was happening.

Traditional web analytics tools were blind to this traffic. SEO strategies were optimized for search engine crawlers, not AI reasoning engines. The businesses that got recommended by ChatGPT or Perplexity often didn't even know why.

We built Inception Agents to close that gap — to give businesses visibility into how AI agents perceive them, and the tools to shape that perception.

The Inception Metaphor

In the film Inception, the most powerful ideas aren't forced — they're planted so deeply that the mind believes they originated naturally.

That's exactly how AI agent optimization works. You don't manipulate the agent. You structure your information so clearly and compellingly that when the agent evaluates your product, the recommendation feels inevitable.

Plant the idea. Let the agent draw its own conclusion.

What We Believe

Transparent by default

We believe businesses deserve to know how AI agents perceive them. Every metric, every score, every recommendation — visible and explainable.

Agent-native thinking

We don't retrofit SEO for AI. We build from the ground up for how agents actually discover, evaluate, and recommend.

Compounding advantage

Every interaction makes your optimization smarter. Our learning engine ensures your visibility grows over time, not just when you remember to update.

Privacy-first architecture

Your competitive intelligence and knowledge base never leave your infrastructure. Row-level security, SOC 2 compliance, zero data sharing.

Our Journey

1

2024 Q4

Idea born: AI agents are reshaping how products get discovered

2

2025 Q1

First prototype: edge-based agent detection on Cloudflare Workers

3

2025 Q2

Beta launch with 50 e-commerce merchants

4

2025 Q3

llms.txt Studio and visibility monitoring ship

5

2025 Q4

A2A concierge protocol and learning engine launch

6

2026 Q1

General availability — open to all businesses

Want to shape the agentic web with us?

We're always looking for talented people who think in layers.