Your free trial was built for a dashboard. Your users are now evaluating your product through agents.
The trial funnel you designed — login, click around, lifecycle emails, pricing page — assumes surfaces the agentic trial never touches. Evaluation now happens inside ChatGPT, Claude, and Cursor, and the moment it proves value is the moment to convert it.
Day one of a trial — typed into an agent.
The trial is happening inside an agent — not your dashboard.
The trial reaches for production.
Production use needs a plan — the trial just proved the value.
The countdown is real, the offer is grounded in their own usage.
A trial that converts in the workflow, not in a lifecycle email.
Live in the support widget before the conversation ends.
The dead tool call is the trial's last moment.
An agentic trial has no lifecycle email hook, no exit survey, no pricing-page visit. The user asked an agent to do real work, the work proved your product's value, and then a gated call ended the evaluation — silently, mid-sentence. You never learn the trial reached value, never learn what blocked it, and never get a second chance at the moment.
- No pricing-page visit means your conversion funnel starts at a step that never happens.
- The email sequence fires on a calendar, not on the moment value was proven.
- A trial that dies at the gate reads as “didn’t activate” in your analytics. It activated — off-surface.
Save the trial at the moment it proves its value.
Inception tracks the trial lifecycle from day one — subject, stage, days remaining. When the trial user reaches for production value, the gate becomes the conversion moment: a card grounded in their own usage, with the work they just did as the evidence. Checkout completes in the thread, the entitlement refreshes, and the deploy that was blocked goes live before the conversation ends. Trial-save rate is the number that moves.
- The offer cites their trial, not your brochure — the value already delivered is the pitch.
- Trial-expiry detection runs staged advisories: grounded, forecast-shaped, never pitch-shaped.
- Trials themselves stay free. Conversion happens at the value moment, not at the door.
Trial users get the most care, not the least.
A trial is a relationship you haven't earned yet. The rules for this moment are stricter than your lifecycle emails ever were.
Grounded, or silent.
Offers require a recorded block the user just hit; expiry advisories must cite the trigger event that grounds them. If neither exists, nothing renders — enforced in the schema, tested in CI.
Per-lifecycle posture.
You set the posture per stage — how a day-1 trial is treated versus a day-13 one, separately from free and paid users. Frequency caps and cooldowns apply to trial subjects like everyone else.
The countdown is honest.
Expiry copy is forecast-shaped — days remaining, usage so far — never manufactured urgency. The product test for every advisory: would the user thank us for this?
The agentic trial is already running. Be present for it.
One import into your MCP server, and every trial evaluation happening inside agents gets a funnel — and a save.